Connection is the core of closing sales. Anticipate your customers’ needs and determine the best solution.
Connections make experiences
Conversations give the framework for a sale, addressing current needs and discovering future needs
Conversations steer the experience
Listening actively and thoroughly takes concentration, dedication, patience, and the ability to interpret others’ ideas and summarize them. Active listening redirects your focus from what is going on inside your head to your customer’s needs (Doyle, 2020). Engagement levels are also achieved through silence. Showing an understanding of the customer’s priorities is linked directly back to their words. This also ensures that the person to whom you are listening actually feels heard. To make someone feel heard, clarify what the client has said during the conversation (Rosen, 2016).
Create impactful experiences by going above and beyond the customer’s needs.
Customer service the old way
After the initial assessment of a possible solution, it is essential to retain and foster the connection. Directly ask questions founded on the crucial elements of the purchase. It is vital to use active listening as the customer summarizes their need and how the positioned solution would impact them. Verbal cues are likely to be recited from the initial conversation, explained with a more knowledgeable approach.
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