IMPACTFUL EXPERIENCES
Experiences create memories. First impressions set the tone of any interaction. There are two types of communication used in selling.
OVERVIEW
Why interaction matters
Customer Relationship
Increasing customer satisfaction through experience based interaction
Employee Engagement
Soft-skills and empathy lead to motivated, engaged, and more efficent employees
Increase Revenue
Engaged employees combined with a established customer base spreads positive sales experiences
comparison
INTERACTION
Interactive selling describes a strategy centralizes customer relationship. A customer relationship, driven interaction, opens communication barriers. An interactive selling strategy is most efficient in one-on-one personalized environments, where buyers want seller confirmation.
The primary focus is finding the best solution for the customer while maintaining a personalized experience.
Interaction is driven by bi-directional communication that is clear and insightful to the customer. The conversations are guided through buying emotions and needs.
Interaction leaves lasting impressions on customers. Making a personalized experience increases retention and referral.
TRANSACTION
Transactional selling describes a sales strategy involving a primary focus of a quick, easy sale. This strategy attempt puts little significance on customer satisfaction and retention. A transactional selling strategy is the most efficient way to conduct business when products are generic and result in a high sales volume.
The primary goal is to drive product sales. The solution may not always be the best customer solution.
Defined customer needs and product solutions drive the transaction. Conversations are typically only informative on product specific knowledge.
Customer retention is based on their choice of products, convenience, and price.